Introduction
Every story is built on familiar elements: conflict, change, and character growth, but what makes yours unique is how you tell it. If you’re writing for the Australian market, originality comes from your voice, setting, and perspective, not reinventing the wheel. “This guide explores simple strategies to make your story feel fresh and memorable, with insights from the Australian Writers’ Centre for local authors.”
Redefine “Unique” What It Means (and Doesn’t)

First: What does “unique” actually mean in storytelling? As many writing coaches advise, true total originality is almost impossible; there are only so many plots, themes, and characters. As one author put it:
“Don’t try to be unique. … Every writer’s story is unique. Our personal experiences, local culture … factor into our writing, giving each voice its distinct flavor.”
In other words: unique ≠ brand new structure. Unique more often means a fresh angle, your particular voice, or an uncommon setting or specificity. Many readers don’t demand a wholly novel premise; they crave a story they feel connected to, with authenticity, characters they remember, and details they haven’t seen everywhere.
Key takeaway for Australian writers
- Your Australian context (culture, geography, dialect, regional details) can contribute to uniqueness.
- Your personal background, experiences, and even your writing voice matter.
- Don’t stress about “no one has ever done this exact story”; instead, aim for “I haven’t told this story in this way”.
- Focus less on the “idea” being totally new and more on the execution, voice, and detail.
Use Setting and Local Context to Add Uniqueness
One of the most potent tools for making your story feel fresh is through setting, especially one less exploited or deeply specific. For writers in Australia, leveraging local geography, culture, climate, and history gives you rich material.
2.1 Choose an Australian Flavored Setting

“Use lesser known regions rather than the obvious city setting, such as regional Queensland, the Kimberley, Tasmanian coast, Outback, or the suburbs of Perth rather than just Sydney. Make the setting integral: let the environment shape the story, the characters, the conflict. Setting isn’t just a backdrop. As one article emphasizes: a setting is not just a backdrop … it shapes the story’s mood, influences the characters’ behavior” Smart Blogger.
Use Australian time zones, seasons, weather, flora & fauna: these specific details ground your story and add distinctiveness.
2.2 Build Depth and Specificity
- Add sensory details unique to your locale: the smell of eucalyptus after rain, the heat of a midday Outback sun, the sound of a cockatoo overhead, the tension of a bush fire season.
- Use Australian vernacular, dialect, or slang (with caution): this can bring authenticity, but ensure it doesn’t alienate wider readers unless that’s your aim.
- Consider the cultural/historical context: Indigenous Australian history or local immigrant communities might add richness if handled sensitively.
- Be sure the setting affects the plot: e.g., an isolated community means slower help, or long distances, or rural digital connectivity issues, all of which can generate conflict.
By doing this, you’re not just telling “a story that could have been anywhere”, you’re telling “a story that has to happen here”.
Develop a Strong Unique Angle & Narrative Voice

Even if your fundamental plot has familiar elements (which many do), the angle and voice you bring can make it vibrant and unique.
3.1 Find a Unique Angle
Ask: “What hasn’t been emphasized in this genre or setting?” Example: if many Australian thrillers use the bush or coastal setting, maybe your angle is a story set in Australia’s vast remote research station with climate change as a backdrop.
Consider subverting expectations: for example, the “mentor is older” trope can flip to “mentor is younger than the protagonist” (as one article suggests). Design Gurus.
“Combine genres or mix settings: a romance set in an Australian mining town, or a fantasy world inspired by the Australian desert rather than Medieval Europe.” Mixing genres can help create uniqueness.
3.2 Cultivate Your Narrative Voice
Your voice is your fingerprint. As one guide says: “Write what feels true to you … your voice will make your writing stand out.” Medium
Experiment with sentence rhythm, vocabulary, tone: short punchy sentences = tension; long flowing sentences = introspection. Medium
Character voice matters: each character should speak/work in a way that fits them and distinguishes them from others.
Avoid trying to “sound like someone else”. Authenticity attracts readers more than imitation.
Build Memorable Characters, Conflict & Themes
Even with a strong setting and voice, uniqueness also comes from characters, conflict, and how themes are handled.
4.1 Characters That Stand Out

Give characters rich back-stories, flaws, and strengths.
Use specificity: a character with a unique combination of roles or traits (e.g., Indigenous Australian marine biologist struggling with heritage and corporate pressure) allows fresh dynamic.
Avoid clichés: rather than the “snobby rich girl” or “single father detective”, invert or layer those tropes.
Let characters shape the story: protagonists should act, change, and fail. Their arc should be meaningful.
4.2 Conflict and Emotion
- Conflict keeps pages turning. Mix external obstacles (the inquisitor, market crash, wildfire) with internal conflict (identity, doubt, loyalty).
- Raise stakes: make sure the problem matters to the characters, and therefore to the reader.
- Use emotion and growth: characters must learn, change, fail, or rise. That “change over time” is what engages readers.
- Themes: choose themes that resonate with your setting or angle. For example: isolation in the Australian Outback, reconciliation with Indigenous heritage, and the clash of modernity and tradition. Themes give depth, not just plot.
Structure, Craft & Detail Matter
A unique story starts with a unique idea or voice, but how you craft and present it makes the difference between “interesting” and “compelling”.
5.1 Creative Structure
You could use non linear timelines, multiple points of view, epistolary form, etc.
But structure should serve your story, not be a gimmick. The reader should feel transported, not confused.
Use hooks: start with a question or scenario that raises the stakes. A narrative hook grabs attention.
5.2 Be Specific With Details
Little, intimate details make scenes vivid and real: e.g., the clutching of a driver’s badge, the heat haze on the asphalt, the smell of dusk after rain in a bushland.
Dialogue: make each character’s voice unique; avoid exposition disguised as conversation.
Show, don’t tell: show emotion and change through action, not just summary.
5.3 Write Multiple Drafts
The first draft is rough. Unique refinement comes through rewriting, polishing, honing voice, and structure.
Seek feedback: Beta readers (especially from Australia if your setting is local) can tell you if your story feels fresh or cliché.
Awareness of Genre & Market, Especially in Australia

While uniqueness is valuable, you also don’t want to drift so far from genre expectations that your story alienates your target readers. Especially in book writing and publishing, market awareness helps.
6.1 Know Your Genre
If you’re writing a thriller, romance, or speculative fiction, understand what readers expect (pace, character types, plot beats) so you can meet and subvert them intelligently.
Unfamiliarity with genre can lead to confusing or unsatisfied readers. One article cautions that ignoring conventions can lead to “writing… not in that genre” accidentally.
6.2 Australian Publishing / Reader Market
- Australia has a smaller domestic market compared to the US/UK. Leverage local uniqueness (setting, characters) but think globally if you want a larger impact.
- Make sure the “Australian ness” adds flavor rather than confusion: if international readers are intended, clarify or minimize very local in-jokes.
- “Use Australian marketing: local festivals like the Melbourne Writers Festival, indie bookstores, and writers’ networks.”
- Consider export: if your story has a unique Australian setting but universal themes (identity, change, conflict), it may have global appeal.
Avoiding Common Pitfalls That Undermine Uniqueness
Even with good intentions, writers fall into traps that sabotage uniqueness. Recognizing these helps.
7.1 Trying Too Hard to Be Unique
Over engineering uniqueness can lead to weirdness, confusion, or something that doesn’t resonate. Some advice says: “Trying to be unique… you’ll end up with bland…
Unique ideas don’t automatically make a great story. Craft, clarity, and reader engagement still matter.
7.2 Relying on an Idea Alone
A unique premise isn’t enough. Without good execution, compelling characters, and strong writing, the effect falls flat.
Some beginners believe “unique idea = bestseller”. That’s a misconception.
7.3 Neglecting Reader Engagement
While you may want to explore a very exotic setting or abstract narrative, if readers feel lost or disconnected, uniqueness becomes a hurdle.
Ensure accessibility: the reader must care about characters and story.
Avoid overly obscure tropes or jargon without support.
Process Workflow for Developing Your Unique Story

Here’s a practical workflow you can follow to craft your unique story with particular attention to your Australian writing context.
Idea & Angle Development
Brainstorm basic story idea: what’s the premise?
Ask: “What’s the unique angle?” e.g., setting, protagonist, conflict twist.
Sketch synopsis/log line: what happens, who changes, what’s at stake.
Setting & Character Sketches
Choose your setting: where in Australia, or which alternate world inspired by Australia?
Write character profiles: motivations, back-story, flaws, voice.
Note unique details: local culture, dialect, geography, sensory cues.
Outline & Structure
Create chapter or scene outline: beginning, middle, end; major turning points.
Consider structure variations: dual POV, time shifts, etc.
Make sure structure supports uniqueness: e.g., the rural setting influences timing/climate/conflict.
First Draft
- Write freely, focusing on voice, characters, and setting. Don’t over edit yet.
- Keep momentum, avoid getting stuck seeking perfect uniqueness.
Revision & Polishing
Review for clarity: Does the story make sense? Do readers know where they are?
Focus on detail, voice, and character uniqueness. Are the characters distinct? Is the setting vivid?
Get feedback (Beta readers). Ask: “Does this feel fresh? Where did it feel familiar?”
Polish language: remove clichés, tighten dialogue, ensure sensory detail.
Market Review
Does the story fit your target genre and readers? Are you giving them the key things they expect, plus your unique twist?
For the Australian market: check local references, clarity for international readers (if planned).
Positioning: What makes your story different in the marketplace? What is your “hook”?
Finalize & Prepare for Publishing
Prepare cover, metadata, blurbs, and emphasize your unique angle in marketing.
When you launch: highlight setting/angle (“A thriller set on a remote Australian research station”), make it a selling point.
Use marketing that emphasizes uniqueness but doesn’t confuse readers.
Examples & Inspiration for Australian Writers

While I won’t dive into specific book titles, consider how you can use the Australian context for uniqueness:
- A fantasy world inspired by the Kimberley’s geology and Indigenous Dreamtime stories.
- A historical novel set during WWII in a remote Northern Territory outpost, exploring climate, isolation, and identity.
- A contemporary drama about children of migrant families in Melbourne’s western suburbs, exploring heritage, modern Australia, and personal ambition.
- A self help or memoir (nonfiction) set in rural Australia, blending local community experience and universal human change.
In each case, your voice, setting, characters, and conflict should feel believable & particular, and still have emotional universality.
FAQs
Q 1. How can I make my story stand out from others?
A. Focus on your personal voice, unique experiences, and fresh perspectives. Even familiar themes can feel new when told authentically.
Q 2. Do I need a completely original idea to write a good book?
A. No. Most stories share common elements; what matters is your unique take, characters, and emotional depth.
Q 3. How can Australian authors bring uniqueness to their stories?
A. By incorporating local culture, settings, and voices that reflect Australia’s diversity and identity in storytelling.
Q 4. What role does character development play in originality?
A. Strong, multidimensional characters with unique motivations and flaws make your story feel original and relatable.
Q 5. Can I mix genres to make my story more unique?
A. Absolutely. Blending genres or twisting familiar tropes can create unexpected and engaging narratives that attract readers.
Final Thoughts
In the end, making your story unique is about adding your voice, your setting, your life experience to familiar story structures. It’s less about completely reinventing the wheel and more about making the wheel your own. “The Australian context gives you rich terrain for uniqueness: geography, culture, climate, isolation, and diversity, which you can explore through resources like Australia.com for inspiration.”
But uniqueness alone isn’t enough; your story must still resonate. It must engage characters readers care about, conflict they understand (even if it’s unusual), and a craft that draws them in. When you combine uniqueness + resonance + clarity + craft, you give your book the best chance of being memorable.
So write the story only you can tell, set it where it feels alive, voice it in your distinct language, and polish it until readers say, “I’ve never felt this way before and yet I recognize it.” That’s when your story steps beyond “good” into the realm of the meaningful and memorable.