Introduction
Australian local libraries are one of the most powerful yet underused platforms for book promotion. They offer trust, community access, and long-term discoverability that paid marketing often cannot match. For new and emerging authors, libraries can become genuine champions of your work.
Why Australian Libraries Matter for Authors
Local libraries across Australia are cultural hubs. They host readers, writers, educators, book clubs, schools, and community groups, all actively seeking meaningful content. When your book is promoted through a library, it benefits from institutional credibility, organic word-of-mouth, and sustained visibility.
Libraries also support:
- Local and regional authors
- Australian stories and voices
- Community engagement and literacy
- Events, workshops, and talks
Unlike one-off sales promotions, libraries can introduce your book to readers over many years.
Step 1: Understand How Libraries Select and Promote Books
Before approaching libraries, it’s essential to understand how they operate.
Most Australian libraries:
- Purchase books through approved suppliers
- Priorities: Australian authors and local content
- Consider reviews, awards, demand, and relevance.
- Value the author’s availability for talks or workshops
Some libraries actively seek relationships with authors, especially those who are local, approachable, and community-minded.
Helpful background reading: Australian Libraries for New Authors
Step 2: Make Your Book Library Ready
Libraries are selective, so preparation matters.
Ensure your book has:
- Professional editing and formatting
- An ISBN registered in Australia.
- High-quality cover design
- Clear genre classification
- Australian pricing and availability
Both traditionally published and self-published books can be accepted, but presentation is critical. Librarians need confidence that your book meets reader expectations.
Step 3: Research and Target the Right Libraries
Start local. Your council or regional library system is your strongest entry point.
Create a shortlist of:
- Libraries in your suburb, town, or region
- Libraries aligned with your genre (children’s, history, memoir, business)
- Libraries known for author events
Visit their websites and note:
- Submission guidelines
- Local author programs
- Event calendars
- Community engagement officers
Personalization matters; avoid mass emails.
Step 4: Pitch Your Book to Librarians Professionally
When contacting libraries, keep your pitch concise and respectful.
Include:
- A short introduction (who you are, where you’re based)
- Book title, genre, and target audience
- Why does the book suit their community?
- ISBN and availability details
- Any awards, reviews, or media coverage
Offer value rather than demand placement.
Step 5: Offer Library Events and Author Talks
Events are one of the strongest ways to promote your book through libraries.
Popular library events include:
- Author talks and readings.
- Writing workshops
- Children’s story time sessions
- School holiday programs
- Local history talks
Libraries often have limited budgets, so flexibility helps. Some authors:
- Offer free or low-cost sessions.
- Partner with local councils
- Bundle events with book signings
Related guide: Running a Book Launch in Australia
Step 6: Build Long-Term Relationships with Libraries
Think beyond a single book.
Strong author library relationships come from:
- Reliability and professionalism
- Being easy to work with
- Supporting other library events
- Promoting the library to your audience
Libraries remember authors who add value.
Step 7: Use Libraries to Strengthen Your Author Brand
Library appearances enhance your credibility.
You can:
- Add library talks to your media kit.
- Share photos and testimonials on social media.
- Mention library partnerships in newsletters.
- Position yourself as a community-focused author.
Useful reading: How to Build Your Author Brand
Step 8: Promote Library Stocking Through Your Own Channels
Once your book is stocked:
- Encourage readers to borrow it.
- Share library links on social media.
- Highlight libraries that support you.
- Thank librarians publicly
This creates goodwill and visibility.
Step 9: Partner with Schools and Community Groups via Libraries
Many libraries act as bridges between authors and:
- Schools
- Writing groups
- Seniors’ associations
- Cultural organizations
Ask librarians about cross promotional opportunities.
Step 10: Combine Library Promotion with Broader Marketing
Libraries work best as part of a wider strategy.
Pair library outreach with:
- Online promotion
- Media features
- Email newsletters
- Local bookshops
Recommended resource: Effective Ways to Market Your Book
Common Mistakes Authors Make with Libraries
Avoid:
- Cold pitching without research
- Being overly sales-focused
- Ignoring submission guidelines
- Expecting guaranteed purchases
- Failing to follow up politely
Respect goes a long way.
FAQs
Q1. Will Australian libraries accept self-published books?
A. Yes, many libraries accept self-published books if they meet professional standards and suit their community.
Q2. Do libraries pay authors for talks?
A. Some do, some don’t. Fees vary depending on budget, program type, and location.
Q3. How many libraries should I contact?
A. Start with 3–5 local libraries, then expand gradually.
Q4. Can libraries help promote my book online?
A. Yes. Many libraries promote events and new titles through newsletters and social media.
Q5. Is library promotion worth it for sales?
A. Libraries boost discoverability, credibility, and long-term readership rather than immediate sales.
Conclusion
Australian local libraries offer authors trust, visibility, and community connection that few other channels can match. By approaching libraries professionally, offering value, and building genuine relationships, you can turn them into long-term advocates for your book and your writing career.